Typography | Task 3B :Type Design and Communication
30.05.2022 - 20.06.2022 | Week 10 - Week 13
Yap Sze Ying | 0349172
Bachelor of Mass Communication (Hons) Digital Media Production
Typography | Task 3B Type Design and Communication
LECTURES
All lectures 1-6 completed in Task 1 Exercises
Week 10 | Task 3B Introduction & Briefing
In this week's session, Mr Vinod brief us on an overview of task 3B Type Design and Communication, which required us to express typographically a social message, greeting, or the like, that is relevant to the campus community at Taylor's University or society at large.
Things to note:
- Research Lettering
- Read article provided in Module Info
- Select greeting
- Sketch 5 options
- 512 pixel size of the final artwork
- First design your lettering using Black and White only
- Introduce colour (Taylor's) Red, White & Black
- You must not use gradients only flat tones
- Use the Taylor's Mark in your sticker
- Please do not use existing typefaces directly, as this is a lettering exercise. However, you can use existing typeface/s and modify it
Week 11 | Task 3B Evaluation Sketches
There are no classes this week as it is a public holiday (Agong's Birthday). Mr Vinod announced on Facebook page that we would have a one-hour (8am-9am) rapid feedback session through an online class. Mr Vinod provides several constructive suggestions for improving the sticker in our Type Design. We were also asked to revise our type design before the digitisation parts based on lecturer feedback.
Week 12 | Task 3B Evaluation Digitisation
Mr Vinod examined our Task 3B digitisation in this week's session. Mr Vinod instructed us to upload our task 3B Type Design in the Facebook group's comment page. Mr Vinod then provides us constructive comments for improving our designs in our Type Design, and the date for Task 3B submission was mentioned (Type Design and Communication).
Week 13 | Task 3B Evaluation Sticker
In this week's session, Mr Vinod evaluated our Task 3B sticker. Mr Vinod instructed us to upload our task 3B Type Design sticker in the Facebook group's comment page. Mr Vinod then provides us suggestions on how to make the sticker more visually appealing, and then mentioned several important remarks on the final submission for Task 3B Type Design and Communication. Furthermore, Mr Vinod also brief us on an outline of Task 4 Final Compilation and Reflection, which included the final works from all the tasks as well as our reflections throughout these 14-week learning sessions.
INSTRUCTIONS
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Task 3B: Type Design and Communication
With the knowledge and experience gained in the Exercises, Task 1 and Task 2, synthesise and apply the learning in the following tasks. This task is to express typographically a social message, greeting, or the like, that is relevant to the campus community at Taylor’s University or society at large using Adobe Illustrator and Photoshop.
- Set a margin. Create columns and rows
- Sketch your ideas down
- You may create lettering, modify existing letters or use existing type to communicate your message.
- Save as PNG (without background and with a 7pt white outline) and as a PDF, upload the PNG to your E-portfolio and embed the PDF (by uploading it first to your G-Drive) in your E-portfolio
- Screen grab your phone with the sticker sent
Visual Research
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| Figure 1.0 Source: Adobe Stock (1st Jun 2022) |
To begin our task, we were instructed to select one of the greeting words and 10 typefaces provided. I decided to go with the greeting phrase 'Merry Christmas' and Univers LT Std Roman as my typeface of choice. Then, I start with the Type Design using Adobe Illustrator, which includes the greeting phrases 'Merry Christmas'. Throughout the process of letter construction, I used the knowledge gained in Task 3A Type Design to complete the Typefaces.
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| Figure 1.2 Font Design Digitisation (2rd Jun 2022) |
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| Figure 1.3 Placing letters and Adjusting Kerning in Font Lab (2rd Jun 2022) |
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| Figure 1.4 Finalised Font Design (2rd Jun 2022) |
Before I started designing the stickers, I did some research on the graphical elements in order to make them visually appealing rather than monotonous. Below are some graphics elements relating to 'Merry Christmas':
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| Figure 1.5 Graphics Elements (4th Jun 2022) |
For this task, we were also instructed to sketch out five different ideas based on the greeting phrases and typefaces we chose. After generating the font and graphic elements, I came up with five sketches for the design of the sticker, which are as follows:
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| Figure 1.6 Stickers Sketches (4th Jun 2022) |
Then, I begin the digitisation parts of the design of the sticker using Adobe Illustrator. I digitised five ideas and showed them to Mr Vinod for approval and feedback. Mr Vinod commented on the Type Design, stating that the type lettering was an interesting choice. Besides that, Mr Vinod also mentioned that the graphic elements such as snowflakes were too complex and needed to be simplified as I preferred to work with Sketch 2. Here are some of my digitisation works:
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| Figure 1.7 Stickers Digitisation (10th Jun 2022) |
Following the review session, I decided to shrink the 'snowman', place it next to the word 'Merry', and modify the hat and scarf to red. The 'snowflakes' graphical elements in the sticker are removed as they're too complex. Aside from that, I changed the colour scheme for the letterforms of 'Merry Christmas' to red and green to match the theme, and I copy pasted a darkened letterform behind them to make them stand out more.
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| Figure 1.8 Sticker Attempt (17th Jun 2022) |
Based on the feedback given by the lecturer, I proceeded to make the final design of the sticker. I changed the appearance of the snowman to make it more aesthetically appealing. In addition to this, I also add two distinct colour tones to the letterforms.
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| Figure 2.0 Feedback Session (20th Jun 2022) |
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| Figure 2.1 Finalised Sticker Design (21st Jun 2022) |
Final submission
FEEDBACK
Week 12
General Feedback:
Week 13
REFLECTIONS
Experience
FURTHER READING
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| Figure 2.2 Final B&W Sticker Design (21st Jun 2022) |
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| Figure 2.3 Final Colour Sticker Design (21st Jun 2022) |
-Final B&W Sticker Design (21st Jun 2022)-
-Final Colour Sticker Design (21st Jun 2022)-
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Link for sticker pack: https://t.me/addstickers/typotask3bsticker
Stickers were made using Telegram's Sticker Bot.
FEEDBACK
Week 11
General Feedback:
Mr Vinod provides us with several suggestions for improving the letters in our Type Design and asked us to revise our type design based on lecturer feedback.
Specific Feedback: N/AWeek 12
General Feedback:
Mr Vinod remarked on our stickers' digitization and provided some suggestions for making the stickers more visually appealing when completing this task. Mr Vinod also showed several techniques and samples for designing stickers using Adobe Illustrator.
Specific Feedback:Mr Vinod commented the digitisation was good and the type lettering was an interesting choice. Mr Vinod also advised against presenting the stickers in a squarish form. Besides that, Mr Vinod suggested simplifying the 'snowflakes' elements as they're too complex or using small but different elements such as sugarcane, mistletoe, etc to make the sticker merrier.
General Feedback:
Mr Vinod evaluated our stickers and provided us some feedback on how to improve and make them stand out more when completing this task. Besides that, Mr Vinod also demonstrated several techniques for designing stickers, including adding colour tones, shades, etc using Adobe Illustrator.
Specific Feedback:Mr Vinod pointed out that the sticker had too much white space, making it feel empty and incomplete, and also resulted in the 'snowman' not having an outline. Mr Vinod suggested several features that I can use to improve the aesthetic of the sticker, such as using a different and slightly toned colour, adding elements to both the letters and the sticker and etc.
REFLECTIONS
Experience
In week 10, the entire task was detailed and straightforwardly explained, and we were instructed to begin our sticker sketching. In week 11, I found that creating stickers was slightly challenging as we couldn't include too much imagery. During week 12's digitising, I did some research before designing the sticker so that I could learn how to arrange the pieces and colour scheme. In week 13, I take notes on the lecturer's comments in order to improve my work and make it more visually appealing while maintaining legibility and readability. Throughout these few weeks, I've found that creating a typography sticker is enjoyable as it's a new experience for me and it also provided us more creative freedom.
Observations
In week 10, I realised that creating sticker designs is challenging and takes some time to complete. In week 11, I noticed that creating a new typeface and matching it to the meaning of 'Merry Christmas' was difficult. In week 12, I found that creating the sticker has to ensure the sticker word is clear and prominent. In week 13, I realised that getting feedback from others was helpful in continuously improving ourselves. Throughout these few weeks, I've observed that typography plays an important role in connecting the idea and message even in small sizes. Choosing or designing the proper font and considering the size and readability, will give the viewers a better visual impression.
Findings
In week 10, I found that doing thorough research before developing a design is advantageous. In week 11, I discovered that using Font Lab to create typefaces, as well as adjusting the kerning of the letterforms were effective. During the digitisation of week 12, it was slightly difficult to adjust the greeting phrases on the stickers to look as readable as possible because of their small size. In week 13, I realised that my effort and time had produced good results, thus I felt it was worthwhile. Throughout these few weeks, I noticed that learning to design for smaller screens/sizes is a valuable and necessary practice. Besides that, the sticker's best feature is that it can express feelings and thoughts swiftly with just a small visual.
FURTHER READING
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| Figure 1.0 The Elements of Typographic Style (13th Jun 2022) |
'Typography exists to honor content'
Renowned typographer and poet Robert Bringhurst bring clarity to the art of typography with this superb style guide. Combining the practical, theoretical, and historical, this edition has been totally revised, including a comprehensive revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are constantly changing in the field. Despite its depth and breadth, as well as the generosity and precision with which it offers advice, Elements is far better at exploring the meaning of good typography and defining outcomes than it is at explaining procedure (Meilleur, 2013).
Bringhurst’s scope:
- The fundamentals and finer points of macro and micro typography
- Type anatomy and classification
- Choosing typefaces and page layouts
- Diacritics and other analphabetic symbols are used
- Annotated lists of designers and foundries
- Glyph and terminology glossaries etc.
References:
- Meilleur, M. (2013, February 8). The elements of typographic style, version 4.0. Typographica. Retrieved June 13, 2022, from https://typographica.org/typography-books/the-elements-of-typographic-style-4th-edition/
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